Episode 17. Show Up and Be Seen: Skilled Communication on Camera

THIS EPISODE WILL BE LAUNCHING IN MAY 2026

In this episode, Sarah Brennand is joined by Sarah Pocklington, a communication and on-camera confidence specialist, for a focused conversation on skilled communication in digital and on-screen environments.

Together, they explore how people engage differently online and why assumptions about visibility, cameras, and participation often lead to misunderstanding. The discussion centres on listening styles, particularly auditory preferences, and how engagement can be present even when it looks different to what we expect.

Sarah Pocklington shares practical insight into how professionals can prepare themselves to communicate more effectively on screen, whether leading or attending online meetings. Drawing on personal experience and her work with individuals and teams, she explains how understanding listening styles and communication preferences improves connection, confidence, and clarity in virtual settings.

This episode offers simple, usable guidance for anyone navigating online communication, helping listeners show up as their best selves while recognising that engagement does not always look the same for everyone.

Key Topics Covered

• Different listening styles and how they show up online
• Why engagement can look different for different people
• Challenging assumptions about cameras and participation
• Auditory learning preferences and reduced visual distraction
• How personal experience shapes communication behaviour
• Pre-preparation techniques for online meetings and calls
• Skilled communication in virtual environments
• Understanding what works best for individuals
• Improving connection and clarity through awareness
• Creating more inclusive and effective digital conversations

Sarah Pocklington is a communication and on-camera confidence specialist who helps people show up - on screen and in business, with energy, authenticity and presence. Creator of the STAR Framework, Sarah has spent over 30 years helping individuals to overcome the barriers that stop them from being seen and heard. Her work bridges mindset, communication and practical skill, helping managers, teams and business owners transform low-energy meetings and lifeless webinars into spaces of connection, confidence and impact.